The Code was founded in the UK in 2017. It was introduced to diversify the talent pipeline, focusing on the BAME community and students from low income areas. They have reached over 9000 students since 2017.
The UK has partnered with MyKindaFuture and 13 schools across the country to annually deliver a national programme of workshops, Rise Up competitions, summer work experience and apprenticeship opportunities.
Exciting Rise Up digital marketing challenges have been delivered for students with big clients, including Jaguar Land Rover - campaigns had to increase the sales of JLR’s new electric car - and most recently WWF - challenged to increase regular young adult donors to the charity. The winning team have their campaign professionally produced by Dentsu Aegis Network agencies and secure work experience with the business.