The Code was founded in the UK in 2017. It was introduced to diversify the talent pipeline, focusing on the BAME community and students from areas of low social mobility. They have reached over 11,000 students since 2017.
The UK has partnered with MyKindaFuture and 13 schools across the country to annually deliver a national programme of workshops, Rise Up competitions, summer work experience and apprenticeship opportunities.
Exciting Rise Up digital marketing challenges have been delivered for students with clients including Jaguar Land Rover – challenged to increase the sales of JLR’s new electric car; WWF – challenged to move people from inspiration to action on the climate and Cadbury – challenged to develop a social purpose-led campaign, with the winner championing plastic reduction and supporting biodiversity. The winning ideas have the potential to be professionally produced by dentsu agencies; both the winning and highly commended teams secure work experience.